Our Story

2010s – The Beginning
Biolife Corporation was founded as a family-owned and operated wholesale company specializing in Korean beauty. We proudly supplied K-beauty products to retail stores across Southern California, including Shibuyala, Palace Beauty, several 99 Ranch Market locations, and local K-beauty shops. One of the brands we’re proud to distribute is Miraclair, where you’ll find our name listed as the main distributor on their packaging.

2017 – Expanding Into E-Commerce
With over a decade of experience in wholesale, we began expanding into online retail. We became third-party sellers on major platforms like Amazon, Yamibuy, and Weee!, helping us reach beauty lovers nationwide.

2019 – Recognizing a Need
We noticed a growing demand for faster, more accessible K-beauty products. Many online stores shipped from overseas, resulting in long wait times. This inspired us to create a better solution for U.S.-based customers.

2020 – Twenties Beauty is Born
We launched Twenties Beauty with a small but passionate team of four, driven by a shared love for Korean skincare and makeup. Our mission was clear from the start: to make authentic K-beauty more accessible to U.S. customers. By sourcing directly from trusted Korean distributors and leveraging our local warehouse in Southern California, we set out to deliver genuine products quickly, affordably, and with the care and service that only a small, dedicated team can provide.

2021 – Building Our TikTok Community
As our TikTok page grew, it opened up a new and exciting way to connect with our community. We embraced the platform not just for content but as a key part of our growth, creating a fun and informative space for beauty lovers to discover and shop their favorite K-beauty products. We’re proud to have been one of the first stores to join TikTok Shop and were honored to be featured in a national TikTok ad promoting the platform’s shopping launch.

Today – Trusted by Thousands
With over 6 years in online retail and more than 10 years in wholesale, we continue to grow while staying true to our roots. We partner with trusted distributors like StyleKorean, Mediheal US, and Manyo US to bring you genuine products straight from Korea. In addition to offering popular viral products, we actively partner with smaller, underrated K-beauty brands to introduce their unique offerings to the U.S. market.

What We Stand For

Authenticity

We guarantee authenticity by sourcing directly from trusted distributors and manufacturers in Korea, as well as partnering with reputable wholesalers based in Southern California.

Efficiency

Based in Southern California, we've proudly operated out of the San Gabriel Valley for over 10 years. All orders are processed and shipped directly from our local warehouse.

Affordability

We’re committed to offering high-quality K-beauty products at competitive and fair prices, while respecting brand value and avoiding price distortion in the market.

Trust

We've established long-term partnerships in both wholesale and retail to bring our customers the best. Every day, we strive to build lasting relationships with each new customer we serve.

Meet Our Team
Our team is the heart of everything we do. From managing our Amazon store and TikTok Shop to fulfilling orders on our main website, www.20sbeauty.com, we handle it all in-house. We're truly grateful for every customer and the continued support that fuels our journey.

Twenties Beauty is more than just a store.
We’re your go-to source for K-beauty that’s fast, affordable, and real.