With over a decade of experience in wholesale, we began expanding into online retail. We became third-party sellers on major platforms like Amazon, Yamibuy, and Weee!, helping us reach beauty lovers nationwide. We noticed a growing demand for faster, more accessible K-beauty products. Many online stores shipped from overseas, resulting in long wait times. This inspired us to create a better solution for U.S.-based customers.

We launched Twenties Beauty with a small but passionate team of four, driven by a shared love for Korean skincare and makeup. Our mission was clear from the start: to make authentic K-beauty more accessible to U.S. customers. By sourcing directly from trusted Korean distributors and leveraging our local warehouse in Southern California, we set out to deliver genuine products quickly, affordably, and with the care and service that only a small, dedicated team can provide.

With over 6 years in online retail and more than 10 years in wholesale, we continue to grow while staying true to our roots. We partner with trusted distributors like StyleKorean, Mediheal US, and Ma:nyo US to bring you genuine products straight from Korea. In addition to offering popular viral products, we actively partner with smaller, underrated K-beauty brands to introduce their unique offerings to the U.S. market.